Google Analytics is an incredibly useful tool for improving your website’s conversion rate. It provides vital insight into what your visitors are doing when on your website, including which pages they are landing on, how long they are spending on your website, and where they are abandoning your website.
The best part is, it’s completely free.
To get started, we’ve put together a simple guide on the steps you need to take to set up your Google Analytics account and get it installed on your website, so you can start tracking your traffic and figuring out how to make improvements to your website.
1. Create a Google Account
If you don’t already have one you can visit this link to create your Google Account. Simply go through the steps to create your account and then click
Once you’ve gone through all of the settings and created your account, you can click the next steps button to be taken to the Google Analytics setup screen.
2. Set up your Google Analytics details
Now that you have created your Google account, you can go through the steps to set up Google Analytics. When you see this screen, click the “Start measuring” button.
You can then go through the “Create account” settings. It is usually best to set the account name as your business name.
It’s a good idea to leave the Account Data Sharing Settings checked, as it helps Google improve their products and you might need to have checked something in the future.
You’ll now need to decide if you’re tracking visitors on a website, an app or both. This guide is for websites, so click the website button and then click “next”.
Now you need to add what’s called a “property” A property is one of the websites you want to track. Each account can have multiple properties (websites) so make sure you call this one the name of the website you’re tracking.
Make sure you select the right http version; http:// if you don’t have an SSL certificate on your website, and https:// if you do have an SSL Certificate (You DO have an SSL certificate installed right?)
You can now click the Create button, and accept the Google Analytics terms of service.
3. Install the tracking code on your website
Once you’ve created your account, the first screen you will see is the Google Analytics tracking code screen. This piece of code needs to be installed on your website in order to connect it to your Google Analytics account. There are plugins available depending on the Content Management System you’re using, but if you aren’t sure how to install it, speak to the person who built your website and they will be able to help.
Once the tracking code is installed on your site, it will take some time to build up enough data to make it worth reviewing. We’d suggest leaving the site for one week to one month.
This post is the first part of our “Beginner’s guide to Google Analytics” series. You can find part two here.